Manikgarh Cement – eAuction Solution

About Manikgarh Cement :

Manikgarh Cement is a division of Century Textiles & Industries Ltd., belonging to the BK Birla Group of Companies, which has its presence in a number of industry verticals. It has received ISO-9001:2000, an International Certification for “Quality Management System” and also the ISO-14001 Certification for “Environmental Management System”. Manikgarh Cement is situated at Gadchandur, Dist. Chandrapur in the State of Maharashtra with an installed capacity of 2.2 Million TPA.

Apart from this, company has cement plants namely Century Cement at Baikunth, Dist. Raipur in the State of Chhattisgarh with an installed capacity of 2.1 Million TPA, Maihar Cement at Sarlanagar, Dist. Satna, in the State of Madhya Pradesh with an installed capacity of 4.2 Million TPA and Sonar Bangla (Grinding Unit) at Village Dhalo, Dist.Murshidabad in the State of West Bengal with an installed capacity of 1.50 Million TPA. The combined capacity of all the cement plants taken altogether is 10 Million TPA.

The company sells its cement under brand name – BIRLA GOLD. Manikgarh Cement is pioneer in producing Blended Cement i.e. Portland Pozzolana Cement.

Business Case:

Manikgarh Cement wanted to procure Polypropylene(PP) Laminated Bags of different specifications for the packaging purpose of cement.

Objective of engagement with C1 India:

Manikgarh Cements required Laminated Polypropylene Bags, and that too at a competitive price. Laminated PP Bags are extensively used for packaging of cement and are vital for the industry.

Three variants of these bags were required:

1. 50 kg PP Bags for Cement- PPC (MRP) BIRLA GOLD PPC White with Red and Blue strip on both sides of the bag, 78 GMS

2. 50 kg PP Bags for Cement- PPC (NRS) BIRLA GOLD PPC White bag, 76 GMS

3. 50 kg Bags for Cement OPC 43 G/ 53G, BIRLA GOLD White bag, 70 GMS.

Realizing that e-Auction has the potential of bringing about transparency and appreciable saving in the process, Manikgarh Cements opted to conduct an online auction and so it approached C1 India.

Solution Offered:

C1 India formulated a complete Reverse e-Auction solution for Manikgarh Cements, keeping in mind its specific requirements. We provided Manikgarh Cements with a state-of-the-art e-Auction Platform. We rendered our services in auction formulation, preparation of BRD Documents, and conducting training sessions for both buyers as well as suppliers so as to make them familiar with the platform and resolve their queries.

Because of our dedicated team, the online auction was a great success and it very well met the expectations of the client. Post the e-Auction, a comprehensive report, documenting the details of bidders and the bids submitted, was handed over to the client.


1. The digitization of the auction process made the procurement hassle-free.

2. It led to a significant saving on the part of the client, thus justifying the significance of online auctions. For instance, the opening price for Item 1 (50 kg PP Bags for Cement- PPC (MRP) BIRLA GOLD PPC White with Red and Blue strip on both sides of the bag, 78 GMS) was Rs. 2,32,32,000 and the closing price was Rs. 2,30,08,000, thus a saving of Rs. 2,24,000 was registered on this item alone.

3. Online auction amplified the reach of the tender thus increasing the competitiveness and driving the bid value down.

4. A great amount of transparency was achieved as the scrutiny of online process is easy and no personal interactions are required.


Some of the major bidders who took part in the auction, have been listed below:

1. Shree Khemisati Polysacks Pvt. Ltd.

2. Mahakali Chandrapur Polytex Pvt. Ltd.

3. Raipur Polymers Pvt. Ltd.

4. Royal Touch Fablon Pvt. Ltd.

5. Aangan Agrotech Exporters Ltd.

6. Quality Woven Sacks Pvt. Ltd.

This is a unique website which will require a more modern browser to work! Please upgrade today!