FM Phase III e-Auctions for the Ministry of Information & Broadcasting
We had a chance to conduct the e-Auction of FM Phase III Radio Channels (839 channels in 294 cities ) for the Ministry of Information and Broadcasting. Appointed as the auctioneer, we were responsible for advising on setting the bidding rules and designing and implementing the e-Auction platform. The auction of first batch of FM Phase III Radio Channels comprising 135 channels in 69 cities was successfully completed in September 2015 with Cumulative Winning Price reaching a whopping Rs. 1156.9 Crore, the winning price exceeding the reserve price of provisionally winning channels by 151.58%. Read the entire case study here.