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United Biscuits

About the Reverse e-Auction Solution

United biscuits, a leading international baked snack business whose sweet and savory snacks are immensely popular in their respective markets, wanted to conduct an online reverse auction for purchasing wheat flour (soft dough& hard dough).

The company was looking to grow its business by focusing on core brands under new owners- Yildiz Holding. Yildiz Holding is the third largest biscuit manufacturer in the world and also the largest food and beverage Company in Turkey. United biscuits needed a transparent procurement solution through which they could procure wheat flour on the best rates for their services to different parts of the world. C1 India conducted an efficient reverse e-auction drive for this manufacturing firm dealing in food and beverages sector, providing the client a seamlessly transparent system and diminishing any chances of cartel formation. We created a pool of capable suppliers and helped them through the bidding process.

The Result

Having championed the art of reverse e-auctions C1 India helped United Biscuits in cutting costs by ensuring competitive bidding as United Biscuits went on the save about 5.6 % through the reverse e-auctioning process. Automated work-flow helped reduce the procurement time to just over an hour!

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